Tag: Mercedes-Benz
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Mercedes-Benz｜What Makes a Car with the Star Special: The New Brand Campaign “Because it’s Mercedes-Benz”
On August 23, 2024, Mercedes-Benz launched its new brand campaign, “Because it’s Mercedes-Benz.” This campaign highlights the company’s innovation and dedication through episodes focusing on “safety,” “quality,” “comfort,” and “design.” The campaign emphasizes the unique values of Mercedes-Benz, showcasing these core elements of the brand’s DNA. The campaign also reinterprets the iconic three-pointed star logo…
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Mercedes-Benz｜Mercedes-Benz Classic Motorsport Newsletter 2/2024
August 22, 2024 Mercedes-Benz, the world’s oldest luxury car manufacturer, has been active in motorsport for 130 years. This newsletter highlights significant anniversaries and milestones, from Emil Jellinek’s victory at the Semmering Hill Climb in 1899 with the Daimler “Phoenix” to Mika Häkkinen’s 1999 F1 World Championship title with McLaren-Mercedes. The company’s rich motorsport history,…
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Mercedes-Benz｜2024 Dutch Grand Prix – Preview
Mercedes-Benz is gearing up for the resumption of the F1 season with a doubleheader starting in Zandvoort. Toto Wolff expressed his determination to build on the progress made with the W15 car, aiming for strong performances in the final 10 races. The preview highlights the unique characteristics of the Zandvoort circuit and provides key stats…
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Mercedes-Benz｜Star moments at Pebble Beach Automotive Week 2024: Mercedes-Benz C 111-II with Wankel engine and 100-year-old Mercedes Targa Florio racing car on the road
At Pebble Beach Automotive Week 2024, held from August 15-18, Mercedes-Benz showcased the C 111-II (1970) and a 100-year-old Mercedes Targa Florio racing car (1924). The C 111-II, featuring a rotary engine, highlighted Mercedes-Benz’s commitment to pushing technological boundaries. The event also saw the world premieres of the Mercedes-Maybach SL 680 and the limited-edition Mercedes-AMG…
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Mercedes-Benz｜Mercedes-Benz announces partnership for triple-A gaming with Boosteroid at gamescom 2024
Mercedes-Benz has announced a new partnership with Boosteroid, the world’s largest independent cloud gaming provider. This collaboration will allow vehicles equipped with the MBUX infotainment system to access the Boosteroid app starting in 2025. The announcement, made at gamescom 2024, marks Mercedes-Benz’s next step in offering an immersive in-car gaming experience. Visitors can experience the…
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Mercedes-Benz｜Mercedes-Benz extends partnership with The R&A and commits to women’s golf as sponsor of the AIG Women’s Open
Mercedes-Benz, Expanding Golf Support August 19, 2024 10:00 AM Mercedes-Benz has extended its long-standing partnership with The R&A, enhancing its support for women’s golf as the Official Patron of the AIG Women’s Open. A shuttle fleet of all-electric and hybrid vehicles will be provided for players and guests. Additionally, Mercedes-Benz has launched a campaign combining…
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Mercedes-Benz｜Movie pleasure under the stars: Open-air Cinema 2024 at the Mercedes-Benz Museum
Mercedes-Benz, Enjoy Movies August 19, 2024 10:00 AM The Mercedes-Benz Museum will host an open-air cinema from August 22 to September 8, 2024. This year’s lineup includes 15 of the latest films across various genres and styles. Tickets are available online only, priced at 12 euros. All films are shown in German without English subtitles.…
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Mercedes-Benz｜Mercedes-AMG starts the second half of the DTM season with two important podium successes
Mercedes-AMG kicked off the second half of the 2024 DTM season at the Nürburgring with Maro Engel finishing third in Saturday’s race and starting from pole position on Sunday. Despite a collision that cost him a potential win, Engel secured a second-place finish, moving him up to third in the drivers’ standings. Mercedes-AMG also remains…
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Mercedes-Benz｜The new Mercedes-Maybach SL Monogram Series, for the ultimate open-air experience
Mercedes-Maybach has unveiled the new “Mercedes-Maybach SL 680 Monogram Series,” the sportiest model in the brand’s history. This model combines luxury and performance to deliver the ultimate open-air driving experience. Two design concepts, “Red Ambience” and “White Ambience,” are available, each emphasizing exclusivity and luxury. The model will launch in Europe in spring 2025, with…
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Mercedes-Benz｜Exclusive Limited Series: The Mercedes-AMG GT3 Edition 130Y Motorsport
Mercedes-AMG unveiled the “Mercedes-AMG GT3 Edition 130Y Motorsport” at Pebble Beach Automotive Week. This limited model celebrates 130 years of motorsport history and is the last GT3 version to feature a naturally aspirated engine. Boasting 680 hp, the car combines state-of-the-art motorsport technology with traditional design elements from the 1950s. Only 13 units will be…