Mercedes-Benz|What Makes a Car with the Star Special: The New Brand Campaign “Because it’s Mercedes-Benz”

On August 23, 2024, Mercedes-Benz launched its new brand campaign, “Because it’s Mercedes-Benz.” This campaign highlights the company’s innovation and dedication through episodes focusing on “safety,” “quality,” “comfort,” and “design.” The campaign emphasizes the unique values of Mercedes-Benz, showcasing these core elements of the brand’s DNA. The campaign also reinterprets the iconic three-pointed star logo in visually striking new ways, appealing to consumers worldwide.

Source: Mercedes-Benz (August 23, 2024)


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