Category: Automotive

  • General Motors | U.S. Q3 Sales: Another Record Quarter of EV Sales

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    General Motors (GM) reported a total of 659,601 vehicles sold in the U.S. for Q3 2024, a 2% decrease year-over-year. However, EV sales reached a record high of 32,195 units, marking a 60% year-over-year increase. GM continues to grow its EV portfolio faster than the market, providing a wide range of all-electric vehicles. Source: U.S.…

  • Ford | Pain to Purpose: How a Mastectomy Led to a Life-Changing Ford Device

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    Lynn Simoncini’s personal experience after a double mastectomy led to the creation of the Ford SupportBelt™, a device that alleviates pressure from a seatbelt on the chest. Made of soft, breathable foam, it helps reduce discomfort for mastectomy patients while driving. Ford will provide the SupportBelt at no cost to U.S. patients, aiming to support…

  • Ford | Ford Lowers BlueCruise Annual/Monthly Plan Pricing, Simplifies Access to Hands-Free Highway Driving

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    Ford has reduced the pricing for its BlueCruise annual and monthly plans for all U.S. customers with BlueCruise-equipped vehicles and simplified the way new vehicle owners access hands-free highway driving. The new pricing is $495 annually or $49.99 monthly, and Ford will continue to offer a 90-day complimentary trial. The availability of BlueCruise will expand…

  • Ford | Mattias Ekström Joins Ford Performance for 2025 Dakar Rally

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    Ford Performance announced that world-renowned rally and off-road driver Mattias Ekström will join the team for the 2025 Dakar Rally. Ekström, a two-time DTM champion and World Rallycross champion, will drive the Ford Raptor T1+ alongside Mitch Guthrie Jr, Nani Roma, and Carlos Sainz Sr. This addition completes the driver lineup for one of the…

  • Mercedes-Benz | “Get in!”: Around 27,000 Participate in Employee Driving Campaign

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    On October 1, 2024, Mercedes-Benz launched the “Get in!” campaign, the biggest driving initiative for its employees, with more than 27,000 participants. The campaign allows employees to test drive fully electric models, including EQA, EQB, EQE, EQS, EQE SUV, and EQS SUV, during working hours at production sites in Germany, Poland, and Hungary. This initiative…

  • Mercedes-Benz | Launch of the New “V-Class”

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    Mercedes-Benz Japan announced the launch of the redesigned “V-Class,” featuring an updated exterior and interior design. The new model includes standard AIRMATIC suspension, steering heater, and keyless start for enhanced comfort. Safety features have also been upgraded with Active Steering Assist, a center airbag, and a digital rear-view mirror. Orders are being accepted from today,…

  • Daihatsu | Partial Model Changes for Tanto Announced

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    Daihatsu Motor Co., Ltd. announced partial changes to the specifications of the “Tanto” and “Tanto (Friendship Series),” which will be available nationwide starting October 2, 2024. Additionally, due to the rising cost of raw materials, the manufacturer’s suggested retail prices have been revised. The new price range for the Tanto is 1,452,000 yen to 2,084,500…

  • Suzuki | Executive Appointment Announcement

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    Suzuki Motor Corporation announced that, effective October 1, 2024, Masatsugu Iwanaga has joined the company as a Senior Advisor in the Corporate Planning Department. Iwanaga is expected to contribute to Suzuki’s corporate planning with his extensive experience. Source: Executive Appointment Announcement (October 1, 2024)

  • SUBARU | Organizational Changes Announced

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    Effective October 1, 2024, SUBARU has implemented organizational changes in the Manufacturing Headquarters. The “BEV Innovation Promotion Office” was renamed the “New Plant Project Promotion Office,” and the “Powertrain Innovation Promotion Office” became the “Battery Production Preparation Office.” These changes aim to strengthen production systems in line with electrification. Source: Organizational Changes Announced (October 1,…

  • Mazda | Organizational Reform and Personnel Changes

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    On October 1, 2024, Mazda Motor Corporation implemented organizational reforms and personnel changes in the electrification business area. To provide seamless customer experiences in the electrification era, the “Business Center” has been renamed the “Business Transformation Center.” Additionally, new roles such as the Head of Carbon Neutral and Resource Circulation Strategy have been assigned, aiming…