On October 1, 2024, Mercedes-Benz launched the “Get in!” campaign, the biggest driving initiative for its employees, with more than 27,000 participants. The campaign allows employees to test drive fully electric models, including EQA, EQB, EQE, EQS, EQE SUV, and EQS SUV, during working hours at production sites in Germany, Poland, and Hungary. This initiative aims to let employees experience the driving dynamics and advanced driver assistance systems of Mercedes-Benz’s electric vehicles.
Source: “Get in!”: Around 27,000 Participate in Employee Driving Campaign (October 1, 2024)
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