Tag: EV Sound Design

  • General Motors | Building New Sounds for Electric Vehicles

    Focusing on EV Sound Design and Safety General Motors (GM) is developing a new sound experience for electric vehicles (EVs). The sound design reflects the unique identity of brands like Cadillac, Buick, GMC, and Chevrolet, using music theory to create sounds that convey brand characteristics. GM has also introduced pedestrian alerting sounds (AVAS) to address…