General Motors | Building New Sounds for Electric Vehicles

Focusing on EV Sound Design and Safety

General Motors (GM) is developing a new sound experience for electric vehicles (EVs). The sound design reflects the unique identity of brands like Cadillac, Buick, GMC, and Chevrolet, using music theory to create sounds that convey brand characteristics. GM has also introduced pedestrian alerting sounds (AVAS) to address the near-silent nature of EVs, improving safety. The multidisciplinary sound design process plays a key role in shaping each vehicle’s personality.

Source: Official GM News Release (October 4, 2024)