Ford reported that during the 2023 Labor Day weekend, BlueCruise hands-free highway driving was more frequent than during any other holiday period, with an 8.15% increase compared to Thanksgiving. The highest usage of BlueCruise in 2023 was observed in states like California, Texas, and Florida. BlueCruise enhances driving experiences during daily commutes and long road trips, particularly on highways, where it is used more than 50% of the time for trips longer than an hour.
Source: Ford Motor Company (August 29, 2024)
Red, White, And BlueCruise: U.S. Hands-Free Highway Driving Trends
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