Dongfeng Motor July 25, 2024 23:45
Today, the Dongfeng Auto Mall Live Broadcasting Center officially started operations at the Wuhan Sports Center. This marks an important step for Dongfeng Motor in building an integrated online and offline auto mall. The center will play a key role in nurturing new production capabilities and exploring new models of deep integration between physical and digital economies, including digital marketing, platform marketing, and live streaming marketing.
Live Marketing Center Details
Focusing on Dongfeng Motor’s five independent new energy product brands (Dongfeng Warrior, Dongfeng Lantu, Dongfeng Fengshen, Dongfeng Yi Pai, Dongfeng Nano), the center will create personalized live broadcast content and situational live broadcast scenarios. This approach aims to generate effective online marketing leads and enhance user purchase experiences.
Live Broadcast Agent Operations and Talent Training Center
The Dongfeng Auto Mall Live Broadcasting Center will conduct live broadcast operations and anchor training for various Dongfeng Auto Malls, actively supplying new media marketing talents. This will enable multi-brand integrated marketing across Dongfeng Auto Malls nationwide.
Source: Dongfeng Motor (July 25, 2024 23:45)
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