As Toyota’s sponsorship agreement ends with the Paris 2024 Olympic and Paralympic Games, Akio Toyoda explains the decision not to renew and shares new support plans for Toyota athletes.
With 179 Toyota athletes participating and winning 90 medals, Toyoda’s decision to prioritize athlete-first ideals over contract renewal was significant. At the U.S. Dealer Convention in September 2024, Toyoda also announced new support for Toyota athletes, expressing deep gratitude.
Source: Toyota Times (Published September 26, 2024)
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