Daihatsu will exhibit its all-in-one mobile sales package “Nibako” at the “Marketing Week Osaka” event held at INTEX Osaka from September 25 to 27, 2024. The exhibit will showcase a new usage proposal by recreating scenes of mobile promotions and displaying actual product PR activities.
“Nibako” is a service that supports retailers starting mobile sales by utilizing a cargo box that can be installed on a mini-truck’s bed, launched in September 2022. Currently, it is deployed by 54 sales companies nationwide and is widely used by many businesses at local events and markets.
Furthermore, from September 1, 2024, they have started a trial rental of the cargo box alone at four sales companies in four prefectures. They aim to collect feedback through the trial and plan nationwide deployment from September 2025.
Daihatsu will continue to work towards realizing a mobility society by providing services that contribute to local communities, focusing on both “Monozukuri” (manufacturing) and “Kotozukuri” (creating experiences).
Source: Daihatsu Motor Co., Ltd. (September 18, 2024)
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