{"id":23995,"date":"2026-04-20T19:33:19","date_gmt":"2026-04-20T10:33:19","guid":{"rendered":"https:\/\/air-beans.com\/?page_id=23995"},"modified":"2026-04-23T17:55:37","modified_gmt":"2026-04-23T08:55:37","slug":"product-strategy","status":"publish","type":"page","link":"https:\/\/air-beans.com\/en\/product-strategy","title":{"rendered":"Product Planning &amp; Strategy"},"content":{"rendered":"\n<div class=\"wp-block-columns alignfull has-contrast-background-color has-background is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/air-beans.com\/wp-content\/uploads\/2026\/04\/\u5546\u54c1\u4f01\u753b\u52d5\u753b\u4f5c\u6210\u4f9d\u983c.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns alignfull has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-26cbf900ff560906dec3b58b81299748 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-3a328589f7fa957501a6e9fdd488f3e0\">Winning products can be designed.<\/h2>\n\n\n\n<p class=\"has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-d48a2ca4d12aa7ddceb6b27b71325ac4\">Even great products don\u2019t sell.<br>Even when they sell, they don\u2019t make profit.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u30fbThe market is not clearly understood<br>\u30fbValue is not clearly defined<br>\u30fbCost is treated as an afterthought<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-ed4f31611861c08a7eeb484894fa5d3c\">Decide by structure, not by intuition.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-e23b1d83373b0286771af66367065d4f\"><strong>Market \u2192 Value \u2192 Cost<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Only in this order<br>can a winning product be created.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"388\" height=\"388\" src=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?resize=388%2C388&#038;ssl=1\" alt=\"\" class=\"wp-image-23990\" style=\"width:200px\" srcset=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?w=388&amp;ssl=1 388w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-504b6a4387ef7c6117e8a6d3555ab34a\">\u2460 Understand the market<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Customers, use cases, competitive landscape<\/p>\n\n\n\n<p class=\"has-text-align-center\">Who is it for,<br>what is it,<br>and why will it be chosen?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"362\" height=\"361\" src=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?resize=362%2C361&#038;ssl=1\" alt=\"\" class=\"wp-image-23991\" style=\"width:200px\" srcset=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?w=362&amp;ssl=1 362w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-9ef088e9d26f5f95ba96a773b5ccbecf\">\u2461 Design the value<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Not features, but reasons to choose<\/p>\n\n\n\n<p class=\"has-text-align-center\">Price is determined by the market<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"381\" height=\"381\" src=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?resize=381%2C381&#038;ssl=1\" alt=\"\" class=\"wp-image-23992\" style=\"width:200px\" srcset=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?w=381&amp;ssl=1 381w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-0918ab62e2b2571569dcb9029eff8ce0\">\u2462 Engineer the cost<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-7e7f9b7ac8a2f2815bb43e976a9c8cae\"><strong>Price \u2212 Profit = Cost<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Set it in the planning stage, not afterward<\/p>\n\n\n\n<p class=\"has-text-align-center\">Volume \u00d7 Capability \u00d7 Unit Cost<\/p>\n\n\n\n<p class=\"has-text-align-center\">Design it structurally<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-b29770eb03b098fbcc47229763426cdd\">Planning determines everything.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Design, procurement, production, sales\u2014<br>all are defined at the planning stage.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-899be7e855a7a0df8711e4cfd2c15f46\">Market alone does not win<\/h2>\n\n\n\n<p class=\"has-text-align-center\">\u30fbWithout value, nothing is chosen<br>\u30fbWithout engineered cost, nothing sustains<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-efac84c613b6f811dcc174c8adf36e73\"><strong>Price is set by the market.<br>Cost is set by us.<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-d2193f09856494e8ff7ea71340313c54\">Products are decided at the planning stage.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">AirBeans<br>designs winning structures.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ef350914 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-base-2-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/air-beans.com\/en\/contact\">Contact<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Winning products can be designed. Even great products don\u2019t sell.Even when they sell, they don\u2019t make profit. \u30fbThe market is not clearly understood\u30fbValue is not clearly defined\u30fbCost is treated as an afterthought Decide by structure, not by intuition. Market \u2192 Value \u2192 Cost Only in this ordercan a winning product be created. \u2460 Understand the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_locale":"en_US","_original_post":"https:\/\/air-beans.com\/?page_id=23986","footnotes":""},"class_list":["post-23995","page","type-page","status-publish","hentry","en-US"],"jetpack-related-posts":[{"id":23411,"url":"https:\/\/air-beans.com\/en\/major-achievements","url_meta":{"origin":23995,"position":0},"title":"Major Achievements","author":"air-beans","date":"2025\u5e7411\u670813\u65e5","format":false,"excerpt":"Summary of major achievements Researched automotive robotic control systems at Keio University Graduate School, publishing a paper on predictive control. Joined Toyota Motor Corporation in 1995 and served for 24 years in chassis design, cost planning, and product planning leadership. After leading chassis design for the Corolla series, spearheaded company-wide\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/11\/image-31.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/11\/image-31.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/11\/image-31.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/11\/image-31.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/11\/image-31.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/11\/image-31.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":20833,"url":"https:\/\/air-beans.com\/","url_meta":{"origin":23995,"position":1},"title":"Driving the Future with Human\u2026","author":"air-beans","date":"2025\u5e749\u670828\u65e5","format":false,"excerpt":"Driving the Future with Human Experience and AI AirBeans unites human expertise with AI capability to accelerate the evolution of automotive and manufacturing. \u00a0About AirBeansTransforming manufacturing and automotive industriesthrough human expertise and AI Structural Transformation ConsultingRedesign organizations and processesto solve issues at the root OEM Deployment SupportSupport deployment and rolloutfor\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/%E5%9B%B31-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":314,"url":"https:\/\/air-beans.com\/en\/member","url_meta":{"origin":23995,"position":2},"title":"Member","author":"air-beans","date":"2024\u5e746\u67082\u65e5","format":false,"excerpt":"Hiroshi Inoue, Founder and CEO Biography \u26ab\ufe0e1993.3. Graduated from Keio University, Faculty of Science and Technology, Department of Mechanical Engineering \u26ab\ufe0e1995.3. Graduated from Keio University, Faculty of Science and Technology, Department of Mechanical Engineering \u26ab\ufe0e1995.4~2019.3. Toyota Motor Corporation\u3000\u30fb1995.7~2001.12. Engineer, Chassis Engineering Department, Engineer\u3000\u30fb2002.1~2010.9. Manager, Cost Planning Department \u3000\u3000(2007.1~2009.12 assignment to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/10\/AirBeans_HP_profile-1-1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/10\/AirBeans_HP_profile-1-1.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/10\/AirBeans_HP_profile-1-1.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/10\/AirBeans_HP_profile-1-1.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/10\/AirBeans_HP_profile-1-1.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2025\/10\/AirBeans_HP_profile-1-1.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":23986,"url":"https:\/\/air-beans.com\/product-strategy","url_meta":{"origin":23995,"position":3},"title":"\u5546\u54c1\u4f01\u753b\u30fb\u6226\u7565","author":"air-beans","date":"2026\u5e744\u670820\u65e5","format":false,"excerpt":"\u52dd\u3066\u308b\u5546\u54c1\u306f\u3001\u8a2d\u8a08\u3067\u304d\u308b\u3002 \u826f\u3044\u30e2\u30ce\u3067\u3082\u3001\u58f2\u308c\u306a\u3044\u3002\u58f2\u308c\u3066\u3082\u3001\u5132\u304b\u3089\u306a\u3044\u3002 \u30fb\u5e02\u5834\u304c\u898b\u3048\u3066\u3044\u306a\u3044\u30fb\u4fa1\u5024\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u306a\u3044\u30fb\u539f\u4fa1\u304c\u5f8c\u8ffd\u3044\u306b\u306a\u3063\u3066\u3044\u308b \u611f\u899a\u3067\u306f\u306a\u304f\u3001\u69cb\u9020\u3067\u6c7a\u3081\u308b\u3002 \u5e02\u5834 \u2192 \u4fa1\u5024 \u2192 \u539f\u4fa1 \u3053\u306e\u9806\u756a\u3067\u3057\u304b\u3001\u52dd\u3066\u308b\u5546\u54c1\u306f\u751f\u307e\u308c\u306a\u3044\u3002 \u2460 \u5e02\u5834\u3092\u898b\u308b \u9867\u5ba2\u30fb\u7528\u9014\u30fb\u7af6\u4e89\u74b0\u5883 \u300c\u8ab0\u306b\u3001\u4f55\u3092\u3001\u306a\u305c\u9078\u3070\u308c\u308b\u304b\u300d \u2461 \u4fa1\u5024\u3092\u8a2d\u8a08\u3059\u308b \u6a5f\u80fd\u3067\u306f\u306a\u304f\u3001\u9078\u3070\u308c\u308b\u7406\u7531 \u4fa1\u683c\u306f\u5e02\u5834\u304c\u6c7a\u3081\u308b \u2462 \u539f\u4fa1\u3092\u4f5c\u308a\u8fbc\u3080 \u4fa1\u683c \u2212 \u5229\u76ca \uff1d \u539f\u4fa1 \u5f8c\u8ffd\u3044\u3067\u306f\u306a\u304f\u3001\u4f01\u753b\u3067\u6c7a\u3081\u308b \u6570\u91cf \u00d7 \u80fd\u529b \u00d7 \u5358\u4fa1 \u69cb\u9020\u3067\u4f5c\u308a\u8fbc\u3080 \u4f01\u753b\u304c\u3059\u3079\u3066\u3092\u6c7a\u3081\u308b\u3002 \u8a2d\u8a08\u3001\u8abf\u9054\u3001\u751f\u7523\u3001\u8ca9\u58f2\u3059\u3079\u3066\u306f\u4f01\u753b\u3067\u6c7a\u307e\u308b \u5e02\u5834\u3060\u3051\u3067\u306f\u52dd\u3066\u306a\u3044 \u30fb\u4fa1\u5024\u304c\u306a\u3051\u308c\u3070\u9078\u3070\u308c\u306a\u3044\u30fb\u539f\u4fa1\u3092\u4f5c\u308a\u8fbc\u307e\u306a\u3051\u308c\u3070\u7d9a\u304b\u306a\u3044 \u4fa1\u683c\u306f\u5e02\u5834\u304c\u6c7a\u3081\u308b\u3002\u539f\u4fa1\u306f\u81ea\u5206\u305f\u3061\u3067\u6c7a\u3081\u308b\u3002 \u5546\u54c1\u306f\u3001\u4f01\u753b\u3067\u6c7a\u307e\u308b\u3002 AirBeans\u306f\u3001\u52dd\u3066\u308b\u69cb\u9020\u3092\u8a2d\u8a08\u3059\u308b\u3002 \u304a\u554f\u3044\u5408\u308f\u305b","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23861,"url":"https:\/\/air-beans.com\/en\/about-us","url_meta":{"origin":23995,"position":4},"title":"About us","author":"air-beans","date":"2026\u5e744\u670816\u65e5","format":false,"excerpt":"\u25a0 About AirBeans Specializing in the automotive and manufacturing industries,AirBeans delivers execution-focused consulting by combininghuman expertise with the power of AI, transforming organizations,processes, and decision-making at the core. \u25a0 Company Profile Company NameAir Beans Inc. 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