{"id":23995,"date":"2026-04-20T19:33:19","date_gmt":"2026-04-20T10:33:19","guid":{"rendered":"https:\/\/air-beans.com\/?page_id=23995"},"modified":"2026-10-01T14:29:44","modified_gmt":"2026-10-01T05:29:44","slug":"product-strategy","status":"publish","type":"page","link":"https:\/\/air-beans.com\/en\/product-strategy","title":{"rendered":"Product Planning &amp; Strategy"},"content":{"rendered":"\n<div class=\"wp-block-columns alignfull has-contrast-background-color has-background is-layout-flex wp-container-core-columns-is-layout-17e56b6f wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-1\">As of the end of September 2026, we have suspended our business operations.<br>We sincerely thank you for your continued support and patronage.<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/air-beans.com\/wp-content\/uploads\/2026\/04\/\u5546\u54c1\u4f01\u753b\u52d5\u753b\u4f5c\u6210\u4f9d\u983c.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns alignfull has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-2 is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-3\">Winning products can be designed.<\/h2>\n\n\n\n<p class=\"has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Even great products don\u2019t sell.<br>Even when they sell, they don\u2019t make profit.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u30fbThe market is not clearly understood<br>\u30fbValue is not clearly defined<br>\u30fbCost is treated as an afterthought<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-5\">Decide by structure, not by intuition.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-6\"><strong>Market \u2192 Value \u2192 Cost<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Only in this order<br>can a winning product be created.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"388\" height=\"388\" src=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?resize=388%2C388&#038;ssl=1\" alt=\"\" class=\"wp-image-23990\" style=\"width:200px;height:auto\" srcset=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?w=388&amp;ssl=1 388w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-7\">\u2460 Understand the market<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Customers, use cases, competitive landscape<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Who is it for,<br>what is it,<br>and why will it be chosen?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"362\" height=\"361\" src=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?resize=362%2C361&#038;ssl=1\" alt=\"\" class=\"wp-image-23991\" style=\"width:200px;height:auto\" srcset=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?w=362&amp;ssl=1 362w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-1.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-8\">\u2461 Design the value<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Not features, but reasons to choose<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Price is determined by the market<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"381\" height=\"381\" src=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?resize=381%2C381&#038;ssl=1\" alt=\"\" class=\"wp-image-23992\" style=\"width:200px;height:auto\" srcset=\"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?w=381&amp;ssl=1 381w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_23_20-edited-2.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-9\">\u2462 Engineer the cost<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-10\"><strong>Price \u2212 Profit = Cost<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Set it in the planning stage, not afterward<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Volume \u00d7 Capability \u00d7 Unit Cost<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Design it structurally<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-11\">Planning determines everything.<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Design, procurement, production, sales\u2014<br>all are defined at the planning stage.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-12\">Market alone does not win<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u30fbWithout value, nothing is chosen<br>\u30fbWithout engineered cost, nothing sustains<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-contrast-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-13\"><strong>Price is set by the market.<br>Cost is set by us.<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-14\">Products are decided at the planning stage.<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">AirBeans<br>designs winning structures.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-426f0dcf wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-0aa01211 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-base-2-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/air-beans.com\/en\/contact-1\">Contact<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As of the end of September 2026, we have suspended our business operations.We sincerely thank you for your continued support and patronage. Winning products can be designed. Even great products don\u2019t sell.Even when they sell, they don\u2019t make profit. \u30fbThe market is not clearly understood\u30fbValue is not clearly defined\u30fbCost is treated as an afterthought Decide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_locale":"en_US","_original_post":"https:\/\/air-beans.com\/?page_id=23986","footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-23995","page","type-page","status-publish","hentry","en-US"],"jetpack-related-posts":[{"id":312,"url":"https:\/\/air-beans.com\/en\/privacy-policy","url_meta":{"origin":23995,"position":0},"title":"Privacy policy","author":"air-beans","date":"2024\u5e746\u67082\u65e5","format":false,"excerpt":"As of the end of September 2026, we have suspended our business operations.We sincerely thank you for your continued support and patronage. About Us Our website address is https:\/\/air-beans.com. Comments When visitors leave comments on this site, we collect the data shown in the comments form, and also the visitor's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19827,"url":"https:\/\/air-beans.com\/en\/contact-1","url_meta":{"origin":23995,"position":1},"title":"Contact *","author":"air-beans","date":"2024\u5e7411\u67088\u65e5","format":false,"excerpt":"* We are very sorry, but we are currently suspending the acceptance of new consulting and inquiries.We apologize for any inconvenience caused.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2024\/05\/contact_Image-1024x586.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2024\/05\/contact_Image-1024x586.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2024\/05\/contact_Image-1024x586.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2024\/05\/contact_Image-1024x586.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":321,"url":"https:\/\/air-beans.com\/en\/location","url_meta":{"origin":23995,"position":2},"title":"Location","author":"air-beans","date":"2024\u5e746\u67082\u65e5","format":false,"excerpt":"As of the end of September 2026, we have suspended our business operations.We sincerely thank you for your continued support and patronage. \uff1cHead Office\uff1e Address 3nd Horiuchi Building 9F4-6-23 Meieki, Nakamura-ku, Nagoya, Aichi, Japan 450-0002 Access By train 2 minutes walk from Nagoya Station 5 minutes walk from Kokusai Center\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/image.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/image.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":24022,"url":"https:\/\/air-beans.com\/en\/engineering-development","url_meta":{"origin":23995,"position":3},"title":"Design &amp; Development","author":"air-beans","date":"2026\u5e744\u670820\u65e5","format":false,"excerpt":"As of the end of September 2026, we have suspended our business operations.We sincerely thank you for your continued support and patronage. Design can be faster. The delay is not about capability.It\u2019s a structural problem. \u30fbDesign depends on individuals\u30fbToo much trial and error\u30fbToo much repetition Repetition can be eliminated. Experience\u2193\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8820%E6%97%A5-19_59_06-edited.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23861,"url":"https:\/\/air-beans.com\/en\/about-us","url_meta":{"origin":23995,"position":4},"title":"About us","author":"air-beans","date":"2026\u5e744\u670816\u65e5","format":false,"excerpt":"As of the end of September 2026, we have suspended our business operations.We sincerely thank you for your continued support and patronage. \u25a0 About AirBeans Specializing in the automotive and manufacturing industries,AirBeans delivers execution-focused consulting by combininghuman expertise with the power of AI, transforming organizations,processes, and decision-making at the core.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24039,"url":"https:\/\/air-beans.com\/en\/procurement-scm","url_meta":{"origin":23995,"position":5},"title":"Procurement &amp; SCM","author":"air-beans","date":"2026\u5e744\u670822\u65e5","format":false,"excerpt":"As of the end of September 2026, we have suspended our business operations.We sincerely thank you for your continued support and patronage. Procurement is not decided by negotiation. It is determined by structure. Prices can be reduced.But that alone does not sustain competitiveness. \u30fbOverreliance on price negotiation\u30fbFixed supplier structures\u30fbUnstable supply-demand\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/air-beans.com\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-2026%E5%B9%B44%E6%9C%8822%E6%97%A5-05_52_15-edited.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/pages\/23995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/comments?post=23995"}],"version-history":[{"count":6,"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/pages\/23995\/revisions"}],"predecessor-version":[{"id":24610,"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/pages\/23995\/revisions\/24610"}],"wp:attachment":[{"href":"https:\/\/air-beans.com\/wp-json\/wp\/v2\/media?parent=23995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}