Mitsubishi Motors Corporation and Hakuhodo Inc. have established a new company, “NOYAMA,” focused on the outdoor platform business, starting operations on July 18, 2024. The new company aims to provide experiences and services under the concept of “Regaining the Power to Live with Nature,” offering survival skill content and rental services for outdoor gear and electric appliances.
Source: Mitsubishi Motors (July 18, 2024)
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