Toyota Motor Corporation | Detailed Sales Performance for August 2024

In August 2024, Toyota’s global sales volume decreased to 96.9% compared to the same month last year, influenced notably by declines in Japan and China. Below is a detailed overview of sales performance across regions:

• Global Sales: The global sales for August were at 96.9% compared to the previous year, with cumulative sales also showing a decline to 98.9%. The sales suspension of models like the Yaris Cross in Japan, due to certification issues, significantly impacted the figures.
• North America: August sales were up by 102.8% compared to the previous year. Despite production suspensions due to recalls of the TX and Grand Highlander, strong sales of the new Camry contributed positively, with cumulative sales reaching 110.4% compared to the previous year.
• Latin America: Sales in Brazil and Argentina performed well, with Argentina showing a significant increase at 166.2% year-on-year. Cumulative sales also surpassed last year’s figures, maintaining a strong growth trend.
• Europe: Overall European sales were stable at 100.5% year-on-year, and cumulative sales for the year were up by 108.0%, indicating steady growth.
• Asia: The Chinese market continued to face fierce price competition, leading to a decline of 86.5% year-on-year. In contrast, India saw robust sales of models like the Urban Cruiser Hyryder and Innova Hycross, surpassing last year’s sales performance.
• Japan: Due to production suspensions from certification issues, August sales dropped to 90.9% year-on-year, with cumulative sales falling to 81.8%.
• Oceania: Sales in Oceania, particularly in Australia, were at 92.2% for August, but cumulative sales reached 115.2%, indicating a solid market performance.
• Middle East: Sales in the GCC countries remained stable, maintaining similar levels to the previous year.
• Africa: The African market, led by South Africa, recorded sales at 92.0% compared to the same month last year, continuing to show resilience in a challenging environment.

Overall, while North America and Latin America showed strong performances, declines in China and Japan affected Toyota’s overall sales volume.

Source (Published on September 27, 2024)